Archive for August, 2013

Volkswagen ditches blue emotion name for the electric Golf, names it e-Golf

I thought VW had a pretty nice name for the all electric version of the Golf, the Golf blue-e-motion or bluemotion. This was the name for the prototype all electric Golfs that were running around Wolfsburg, Germany. If you visited the Autostadt in Wolfsburg, they would even let you take a ride in one. However, a few weeks before the official release of the electric Golf, VW’s press release says e-Golf.

Seriously, why did they ditch blue-e-motion or bluemotion for a generic name like e-Golf? It’s as generic and bland as Golf-i or Golf v2. Why not just call it the electric Golf. I wonder what was said in the corporate or marketing meeting which killed any e-motion behind the name.

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